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About

About The Flower Lady—Deb Fowler is one of Metro-Milwaukee's best-known and most-respected florists.
The Flower Lady is one of the Milwaukee area’s best-known and most-respected florists. Under the artistic and stylistic direction of Deb Fowler, who founded The Flower Lady in 1994, the store has helped the community mark life’s special occasions—big and small—through generations.

Deb lovingly attributes her lifelong passion for art, design, and nature to her Grandmother, Phyllis, who reveled in such simple pleasures as observing wispy clouds, finding mushrooms on the forest floor, and tending to her glorious gardens. As a young child, Deb recalls reading the French version the fashion magazine W and announcing to her parents that she planned to own a store one day and would sell beautiful art and handmade, natural objects.

Before she made that childhood dream a reality, Deb received a Bachelor of Fine Arts degree from the Milwaukee Institute of Art & Design and worked for a time as a graphic designer. She began testing her creations at Wauwatosa’s green market, where her one-of-a-kind wreaths, arrangements and florals sold out weekly. This success was the springboard to opening her original tiny shop on Harwood Avenue.

Still flourishing 25 years later, Deb describes her full-service lifestyle boutique in the historic Dittmar-Robinson Building in downtown Wauwatosa as “inspired by nature and fueled by creativity.” Complementing an ever-present array of impeccably-arranged fresh flowers, shoppers find vintage items, occasional furniture, home décor, original artwork (including Deb’s personal creations), greeting cards, unique gifts, jewelry, natural botanicals and more – offered with keen attention to detail and highly personalized service

Deb has been honored on dozens of “Best of Milwaukee” lists and has served as an expert resource for major media outlets including WDJT-TV, WTMJ-TV, WISN-TV, the Milwaukee Journal Sentinel, Milwaukee Magazine and Wisconsin Bride. She has been a repeat winner at the Milwaukee Art Museum’s Art in Bloom event, including one year sweeping all prize categories as well as the People’s Choice award. She has been honored to help high-profile customers including Michelle Obama, Mick Jagger, the Milwaukee Bucks, Wendy Selig Prieb, The Bartolotta Group, and countless others bring a bit more beauty to the world.

Maintaining firm roots in the community, Deb raised her two children in Wauwatosa and lives with her husband just down the street from The Flower Lady.
The Flower Lady Milwaukee Florist

Call or visit
The Flower Lady:


Weekdays 9:00 a.m.–6:00 p.m.
Saturdays 9:00 a.m.–5:00 p.m.
Sundays 10:00 a.m.2:00p.m.

We are located in the Village of Wauwatosa:

1417 Underwood Avenue.
Phone: 414-259-0999


Visit us in-person or online at TheFlowerLady.com

 
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